marketing

Misleading Menus

Misleading Menus

Menus are advertisements.  Effectively designed menus "sell" food for their restaurants in many different ways. (you can read further on this in one of our previous blog posts What Makes a Restaurant Menu Design Effective?)  As we all know however, ads can be misleading. Advertisers will use all sorts of ... Read More »
Posted in Advertising, marketing, restaurants by Rebecca Dirkse | Aug 17, 2009
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WordPress – Search Engine Optimized!

WordPress – Search Engine Optimized!

Illustration by Justin Rodriguez WordPress is possibly the cheapest and best optimized Content Management System out there today.  WordPress and search engine optimization (SEO) guru,  Joost de Valk of yoast.com. says, “Out of the box, WordPress is a pretty well optimized system, and does a far better job at allowing every ... Read More »
Posted in SEO, marketing, wordpress by jrodriguez | Jul 16, 2009
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Burger King serves Adult Content?

Burger King serves Adult Content?

Is Burger King's new ad for their "Super seven incher" a  risky business decision or just another step down from their creepy "king" mascot ads? While linking sex with food is not exactly a ground-breaking  technique in the advertising industry these days, this is no subtle sexual innuendo.   Albeit ... Read More »
Posted in marketing by Rebecca Dirkse | Jul 15, 2009
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What Makes a Restaurant Menu Design Effective?

What Makes a Restaurant Menu Design Effective?

A restaurant menu is a huge part of the restaurant's brand identity.  It reflects who you are in the market.  Menus should be viewed as an investment for a restaurant owner, not as a cost because a menu design or redesign can improve sales if designed correctly. Customers need guidance when ... Read More »
Posted in clients, marketing, restaurants by Stephanie | Jan 09, 2009
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