Author Archives: Rebecca Dirkse

I am one of the interns at blueprint design studio. With a passion for design and illustration, I am also expanding my expertise with web design and programming.

Misleading Menus

August 17, 2009 – 9:15

Menus are advertisements.  Effectively designed menus “sell” food for their restaurants in many different ways. (you can read further on this in one of our previous blog posts What Makes a Restaurant Menu Design Effective?)  As we all know however, ads can be misleading. Advertisers will use all sorts of tricks to persuade someone to [...]

Posted in Advertising, marketing, restaurants | Comments (1)

The Power of Typography

August 14, 2009 – 9:13

Typography is a powerful and important design element when it comes to communicating visually. Each character has its own unique and intrinsic qualities that evoke different expressions and messages.  When used correctly, typography can be extremely effective.  It is always important to push the boundaries and rules in design.  However, creativity with no direction or [...]

Posted in Typography, design | Comments (0)

Web 2.0: Making the Web a Beautiful Place

July 17, 2009 – 12:08

The phrase Web 2.0 can mean several different things. I’ve heard many different descriptions ranging from, “using the web as a platform” to “anything that’s cool and on the web right now!” I would say that It is an internet era that gave birth to a design style. As you would imagine, most of the [...]

Posted in Web 2.0 | Comments (0)

Burger King serves Adult Content?

July 15, 2009 – 8:00

Is Burger King’s new ad for their “Super seven incher” a  risky business decision or just another step down from their creepy “king” mascot ads? While linking sex with food is not exactly a ground-breaking  technique in the advertising industry these days, this is no subtle sexual innuendo.   Albeit Quiznos has their “toasty torpedo” [...]

Posted in marketing | Comments (3)

Our F Shape Reading Behavior Online

July 14, 2009 – 11:13

Co-written and image by Justin Rodriguez
People read websites in an F shaped pattern. Why is this important to know? The more aware you are of how people will be reading or scanning your website the more effectively you can layout the information on your pages. This knowledge can help you place important information and navigation [...]

Posted in Web 2.0, web development | Comments (1)