You already figured out why your business needs a Facebook Page and you have some idea of what you want to do with it, it is now time to actually create the Facebook Page and start setting it up. But wait, how do you even make a Facebook Page? We have created this step-by-step guide with images to show you how to easily create a Facebook Page for your business in just a few minutes. Follow along with our instructions and you will be on your way to gaining Likes in no time!
Step 1: Log In
Log into your Facebook Account and look in the left-hand sidebar for the “Pages” section, hover over this area and you will see a link pop up that says “more,” click that link.
Step 2: Create A New Page
You are now on a page that shows all of the pages that you manage (if any), on the top of the page there is a button that says “Create a Page,” go ahead and click that button.
Step 3: Choose Your Type Of Page
You are now at the screen that shows you the types of pages that you can make. Select the one that is most relevant to you and your business. Most companies will use one of the top 3 options on this page. Local business pages are for smaller businesses with only one location. If you work at a company that has multiple locations, the second option is likely the best for you, unless you plan to run a separate page for each location in which case you should choose the first option again. If your page is for a brand or a specific product, you will want to choose the third option.
Step 4: Set Up Your Page
For example’s sake, we are going to create a Company Page for this tutorial. Simply click on the tile labeled “Company, Organization or Institution.” The tile will then animate and show you a few new options. Choose your business category from the drop down menu, fill in the name of your business, agree to Facebook’s terms of service, and then click the “Get Started” button.
Step 5: Upload Your Facebook Page Profile Image
You are now setting your Facebook Page! The first step is to upload a profile photo for your page. Either upload the image that you want to use from your computer or select the website URL that you would like to take the image from. Save the photo and you are ready to move on.
Step 6: Fill Out Your Facebook Page About Section
This next steps asks you to fill out your about section a little bit. Go ahead and add a good description of your company and then include any links to your website and social profiles. Save the information and you are good to go.
Step 7: Choose Your Facebook Page URL
This is where you will choose the URL for your Facebook Page. Try to keep it simple, clean, and clear. This usually means using just your business name so that your URL will be Facebook.com/yourbusinessname. Sometimes your name is already taken, don’t freak out, you just need to be a little more creative with your URL. If you aren’t sure what to do, you can always contact us and ask for our opinion!
Step 8: Set Up Facebook Ads
This section asks if you want to go ahead and set up your ads account for your Facebook Page. If you plan on advertising, you can set this up now. If not, you can always set this up later when you and your Page are ready.
Step 9: Finalize Your Profile
You have now completed the basics for creating a new Facebook Page for your business, congratulations! Now it is time to finish filling out your profile information and optimizing it for search and usability. For more information on optimizing your Facebook Page for search and for people, check out How To Optimize Your Facebook Page Information For Humans And Search Engines.
This article was written for you by Chris Steurer, a freelance marketing consultant and designer for small and medium sized businesses. You can follow me on Twitter or circle me on Google+ to say hi and stay connected.