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WordPress – Search Engine Optimized!

WordPress – Search Engine Optimized!

Illustration by Justin Rodriguez

WordPress is possibly the cheapest and best optimized Content Management System out there today.  WordPress and search engine optimization (SEO) guru,  Joost de Valk of yoast.com. says, “Out of the box, WordPress is a pretty well optimized system, and does a far better job at allowing every single page to be indexed than any other CMS I have used.” WordPress comes ready for search engines with several built in search engine optimization tools including the ability to use .htaccess to create static URLs called permalinks, blogrolling, and pinging (“Search Engine Optimization for WordPress,” WordPress.org). It also comes with various built-in feeds and allows your site to be viewed by various feed readers. There are even different third party plugins for WordPress that allow users to further optimize and customize sites to satisfy their needs.

Joost de Valk, shares the potential of WordPress SEO in his article The Definitive Guide to Higher Rankings for Your Blog. The article also has a corresponding hour-long video presentation for those who are more visual learners and listeners. The video and article serve as great resources for newbies who are just learning WordPress and SEO and also for more experienced users who want to know how to further optimize their blogs. In his article and video de Valk lists essential plugins that add optimization for WordPress sites, as well as template tips and ten steps to improve the conversation on your blog.

Some useful plugins he mentions are:

Headspace2: Helps edit titles for better optimization

Redirection: Helps manage 301 redirections, keep track of 404 errors, and basically tidy up any loose ends your site may have. It is helpful if you are migrating pages from an old website, or are changing the directory of your WordPress installation.

YARPP: Allows search engines to crawl through related posts.

SEO Friendly Images: Provides proper alt and title tags automatically to images.

RSS Footer: This is a simple plugin that lets you add an extra line of content to articles in your feed defaulting to “Post from: ” and then a link back to your blog, with your blog’s name as it’s anchor text.

Yoast Breadcrumbs: Allows you to add breadcrumbs to your theme. Check out why breadcrumbs are useful in site navigation from our previous blog.

Robots Meta: Allows you to easily prevent indexing of your search result pages, while still allowing search engines to follow the links on them, plus much more.

Pagination: Allows you to use page numbers instead of next and previous links. With this plugin, users can easily navigate much quicker to the page they want. It is good for SEO (Search Engine Optimization) as well, because it creates a tighter inner link structure.

A couple of his plugins are only available by signing up for his mailing list so check out his site to find the full article, video presentation, as well as his list of plugins.

de Valk, Joost. “WordPress SEO: The Definitive Guide to Higher Rankings for Your Blog.” 2009. Yoast. 7 July 2009 <http://yoast.com/articles/wordpress-seo/>.

“Search Optimization for WordPress.” Codex. 2009. WordPress.org. 7 July 2009. < http://codex.wordpress.org/Search_Engine_Optimization_for_Wordpress>.

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